Consumers care about sustainability—and back it up with their wallets

February 6, 2023 | Article A joint study from McKinsey and NielsenIQ examines sales growth for products that claim to be environmentally and socially responsible. Total US consumer spending accounts for over $14 trillion annually and two-thirds of the US GDP. An important subset of this spending goes toward everyday consumer packaged goods (CPG), ranging from foods […]

‘Greenwashing vs greenhushing’: Brands missing out on ‘untapped’ revenue by failing to communicate sustainability

Matt Mace Published 22nd June 2023 Valuation consultancy Brand Finance has released the Sustainability Perceptions Index, first launched at the World Economic Forum in Davos earlier this year. The Index examines the value that could be gained or lost by major brands based on the imbalance of their perceived and actual ESG performances.Where sustainability performance exceeds […]